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Data consulting · est. 2026

Your next
customer is already
in your data.

Syzygy is a small, senior data consultancy. We analyse the datasets you already own, and the ones you don't yet know about, to identify the leads worth chasing. No dashboards-for-the-sake-of-dashboards. No twelve-month transformations. Just the 20% that drives 80% of your revenue.

Book a discovery call →See how we work
80/20
The rule we're named after
Lead identification
Dataset analysis
Customer segmentation
Revenue intelligence
Churn prediction
Lead identification
Dataset analysis
Customer segmentation
Revenue intelligence
Churn prediction
01 · What we do

Four services. Each one
designed to put a name
and a number on opportunity.

Service 01

Dataset analysis

You have CRMs, transaction logs, web analytics, support tickets, spreadsheets nobody opens. We pull it all together, clean it, and tell you what it's actually saying.

  • Audit and consolidation of existing data sources
  • Cleansing, deduplication and enrichment
  • Pattern detection across behaviour and revenue
  • A written report, not a 60-tab dashboard
Service 02

Lead identification

The headline service. We build a ranked, scored list of the prospects most likely to buy from you, based on signals from your own data and external sources you'd never have time to scrape yourself.

  • Ideal customer profile modelling
  • Lookalike sourcing across public and licensed datasets
  • Intent and timing signals
  • Delivered as a working list, not a strategy slide
Service 03

Customer segmentation

The customers you already have are your best dataset. We find the segments hiding inside your book: who spends most, who churns, who's about to, and who you should be talking to differently.

  • Behavioural and value-based clustering
  • Retention and churn modelling
  • Cross-sell and upsell mapping
  • Sales and marketing playbook handover
Service 04

Revenue intelligence

For founders and commercial leads who want to stop guessing where growth is coming from. A monthly read on your pipeline, your customer base and your market, with one clear action each time.

  • Pipeline health and forecast accuracy
  • Win/loss pattern analysis
  • Pricing and margin diagnostics
  • Quarterly strategic review with the founders
02 · How we work

Four weeks from hello
to a list you can act on
Monday morning.

1

Listen

A 90-minute call. What do you sell, who buys it, what's working, what isn't.

Week 1
2

Ingest

Secure handover of your data. We sign whatever NDAs your legal team requires.

Week 1–2
3

Analyse

We model, score, segment and stress-test. You get weekly progress notes, not radio silence.

Week 2–4
4

Hand over

A working list, a written report, a one-hour walkthrough with your team. Then it's yours.

Week 4
03 · The shape of the work

We don't promise
magic. We promise maths,
delivered fast.

28d
Typical time from kickoff to a ranked, deliverable lead list.
1:1
You speak directly to the senior consultant on your engagement. Always.
0
Long-term lock-ins. Engagements are project-based or rolling monthly.

“Most companies are sitting on a goldmine of customer data and using it to send Christmas cards.”

The Syzygy thesis

73%
of mid-market companies say they don't use their customer data effectively. Most don't know where to start.
5×
Selling to an existing customer is roughly five times cheaper than acquiring a new one. Few teams act on it.
20%
of your customers usually account for 80% of profit. The job is finding which 20%.
04 · Questions you'd ask anyway

Straight answers,
no consultant-speak.

What kind of companies do you work with?
+
Mid-market businesses, typically £2m–£50m turnover, with enough customers or transactions to make analysis meaningful. We've worked across hospitality, professional services, e-commerce, B2B SaaS, and luxury retail. If you've got data and a commercial question, we can probably help.
What does an engagement cost?
+
Project work usually starts in the low five figures. Rolling monthly engagements are quoted on scope. We give you a fixed price before any work begins, with no time-and-materials surprises.
Do we need a “data team” or fancy tools first?
+
No. We bring our own stack. If you've got a CRM, an e-commerce platform, a spreadsheet or all three, that's enough to start. Part of our job is telling you what infrastructure (if any) would actually be worth investing in.
How do you handle our data, legally?
+
UK GDPR-compliant by default. NDAs signed before any data moves. Processing happens in encrypted environments, with everything deleted on request at the end of an engagement. We give you a written data-handling addendum with every contract.
Can you work with our existing agency or in-house team?
+
Yes, and we often do. We're not trying to replace your marketing team or your CRM consultants. We give them better fuel to work with.

Tell us
what you're
trying to find.

Send a few lines about your business and the problem you're trying to solve. A senior consultant will reply within one working day.

Direct line
hello@thesyzygy.co.uk
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